Wheels up: why I’m blogging

Before I dive into my travel content, I’d like to kick off this blog with a post about why I’m doing this in the first place. I’ve been talking about starting a blog for a few months. Every time I tell someone about it, I follow up with, “it’ll just be for fun!”

Then I stumbled across a travel blogger who said everyone should have the goal of monetizing their blog. Her rationale was that nobody should be doing all of the work that goes into blogging just for fun.

Her advice made me think. I’m not doing this just for fun. I’m a copywriter at an advertising agency, but previous to this position (which I’ve been in for over four years), I worked in public relations and social media. While my current role still involves developing social media content, I knew a year ago that I missed being behind the wheel.

So last year I thought about my own accounts, specifically Instagram. I decided that in order to be better at my job and hone my social media skills, I could actually make an effort on my own Instagram page to see what works and what doesn’t.

I learned about photo editing tools, played with hashtags and read about strategies to increase engagement organically. I wanted to bring consistency to my page by choosing what type of content I would post. At the time, I had an upcoming trip to Europe and a passion for exploring the world, so I decided to focus on travel.

Now I want to add value for the people who follow my Instagram account. There are so many people posting the same (or very similar) photos on Instagram, and I believe we have to go beyond the photos and dig into the stories behind them while providing information that’s actually meaningful to others.

After answering so many travel-related questions for friends and complete strangers, I’ve learned the knowledge I’ve collected over my years of traveling is useful and that I love sharing it.

Photos are nice, but do they really help anyone? I hope my followers can visit this website and find the low down about what’s really going on behind the camera (errrr, my iPhone).

And on the flip side, by learning more about SEO, web content development, WordPress (what’s a widget fidget?), I’ll grow professionally as well. So no, I’m not trying to make a living off of blogging, but this is more than just something that I’m doing for fun.

If you’re a stranger who stumbled onto this page, say hello, leave a comment and let’s chat. If you’re a friend and have wondered why I almost exclusively post travel photos with dozens of hashtags when you know that I’m spending most nights on my couch watching Netflix, now you know. And sorry, but I’m not sorry.

Now get your passports ready and let’s prepare this cabin for departure. We have places to go!

Follow me on Instagram: @megstraightup.